Barry is the founder of Wolf21. His hands–on business background, first in the Canadian fashion industry and then in marketing where he ran a leading national Yellow Pages advertising agency allowed him to quickly recognize and adapt to the growing importance of the Internet to businesses of all size. Barry developed an early expertise in online marketing through his work transitioning Yellow Page clients from print to online media. Barry passes on the search engine optimization (SEO), SEO company, and marketing expertise he has gained in his years of business to Wolf21 clients, and as an instructor and director of training for Search Engine Academy Toronto.