Since search engines have moved towards quality-based bidding, the debate over the usefulness of bid management ttools has escalated. One session at the Search Marketing Expo consisted of a debate on the issue. Search Engine Watch has the recap.
Since search engines have moved towards quality-based bidding, the debate over the usefulness of bid management ttools has escalated. One session at the Search Marketing Expo consisted of a debate on the issue. Search Engine Watch has the recap.