Both SEO and social media marketing are relatively new tools for promoting your business online. They are quite powerful and if used correctly, can take your business to a whole new level. The most common mistake made by marketers in using these tools is that they lack a definite strategy. For maximum benefits from your SEO and social media marketing efforts, it is important that you have the right strategy based on data, and includes achievable and measurable goals.
Many marketers have this baseless notion that they need to choose between SEO and social media marketing. The truth is that these tools can give great results when used in coordination. A common mistake made by marketers is that of thinking of their social community as just a list. A list is of no use – it is connections that your business needs. It is important to connect with the people in the list through different platforms like Facebook, Twitter etc and build longterm relationships. SEO efforts will help your website rank higher in search results and when people with whom you are connected socially come across your site in search results; they will automatically feel a connection. This is the most effective way to boost your business online.
For successful promotion on social networks, selection of the right networks is important. Testing different networks will help you come up with the right combination. Also, regularly adding new content that interests your audience will help keep them coming back to you.
For the top slot in search engines, effective link building plays a big role. Social networking can be a useful tool to help you build connections with relevant people to get some powerful links. SEO and social media marketing work best when they are properly coordinated as part of your overall marketing strategy.