LinkedIn or Facebook – Which is Better for Advertising
If you are considering advertising on popular social networks like LinkedIn or Facebook, first you need to understand the functionalities… Read More
Read MoreDo You Have a Clear Picture of Your Online Reach?
Having a clear picture of one’s reach is essential for effective PPC management. You can encourage conversions or increase brand… Read More
Read MoreEnhanced Search Results with Google’s Location Based +1s
+1, Google’s answer to the ‘Like’ button on Facebook is exploring new territory with location based +1’d results being shown… Read More
Read MoreAdCenter – A Great Tool to Overcome Optimization Challenges
Microsoft’s adCenter has never managed to achieve the kind of popularity that Google’s AdWords enjoys. But adCenter reports are definitely… Read More
Read MoreAd Rates on Facebook Remain Unchanged Despite Rising Inventory
With over 714 million users, Facebook is the most popular social network. When the site started offering space for marketers… Read More
Read MoreTips to Improve the Quality Score of Your Ads on Google AdWords
When Google renders your Adwords ad in search results, it compares your ad with others to give it a quality… Read More
Read MoreOnline Ad Spend Expected to Cross $50 Billion Mark in the Next 5 Years
Expenditure on all categories of online ad spend has been increasing and the trend is expected to continue for at… Read More
Read MoreRemarketing – Are you getting the most out of your PPC campaign?
For some time, many marketers have relied on the search network to drive PPC traffic on Google cost-effectively to their… Read More
Read MoreAdWords Offers Credible Benchmarks to Assess the Success of Ad Campaigns
Assessing the success of a display campaign has always been a difficult task, regardless of whether a business conducts online… Read More
Read MoreHow to Ensure the Success of Your PPC Campaign
In the world of online advertising, pay-per-click is the most commonly used model. A majority of marketers prefer this model… Read More
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