Social media marketing can be an excellent way of generating traffic, provided you know how to use it right. One of the largest and most powerful social networking site – Facebook’s users interact with a large number of communities, applications and products on the website. This is why, getting your product noticed and finding a prospective customer on Facebook can be daunting.
The first step to getting users’ attention is having an attractive profile. It is important to create a distinctive Facebook page for your product using attractive designs, text and unique landing pages to create an interest in prospective customers.
Whether it is to make friends, promote a product or support a cause, Facebook is about connecting with users personally. Even though your aim is to promote your business or product, you must take time to interact and connect with the users at a personal level to build a trusting relationship.
Another marketing technique that works well is giving away free-gifts like ebooks and coupons, and hosting contests on your page. This causes more number of people to subscribe to your Facebook page.
With more than half a billion users, Facebook can be the best social networking site to get referral traffic. But to improve your Facebook marketing strategy and increase traffic, you need to have patience, perseverance and realistic expectations. Spending quality time sharing valuable content and interacting with prospects regularly can bring you immense exposure and improve conversions.