Google is following the Yellow Page road by soliciting “Business Referral Representatives”, in an effort to put feet on the ground in the local business marketing sector.
At $10.00 for each approved referral, Google won’t be on the same playing field a Yellow Page Publishers who can afford to be enormous fees of 30-50% to their sales reps for renewal or new customers. But it is a start and sure to get the attention of Idearc and AT&T.
Print Yellow Pages™ advertising is still the choice for a majority of small businesses mainly due to the relationships built up over time with local yellow page sales reps.