SEO includes the whole gamut of activities undertaken to ensure that a site ranks high in search results. Some handy tools can make a few of these activities much more convenient by automating the menial tasks. This is the reason why tools are so popular in SEO industry. Here is a list of some handy SEO tools offered by Google.
Google Suggest
Google Suggest helps in keyword analysis. This tool comes in handy when you need some quick answers. Although there is no confirmation on the source of the answers, it is very likely that the results are based on factors like search volume, social mention and other onsite factors. It is a reliable tool for additional, especially long tail keywords.
Follow Finder
For successful SEO, you have to be aware of the influencers. The influencers are those people who have the power to influence others. Follow Finder is very useful in finding the influencers. You can search for a person who you know is an influencer and Follow Finder will give you a list of related or similar people. Building relationship with the influencers is very useful, especially for link building.
Google Sets
Google sets is a great tool for brainstorming or for getting some suggestions in case you suffer from a mental block. This tool gives you a list of keywords related to your input keyword.
Google Webmaster Tools
Google Webmaster Tools is extensively used in SEO. This tool can provide comprehensive information on various aspects of a site, which can be very helpful in optimizing your site.
All these tools can be a great help to a SEO company or any webmaster looking to increase the traffic through search engines.