An important thing you should consider to make your social media marketing campaign successful is to make your business website social media friendly. To ensure that the site design, technology, and style are appropriate and good enough to please the sophisticated social network users today, remember the following tips.
The first thing to do is make your website design look professional and appealing. You can take help of a professional designer or use a ready web design template for it. Secondly, your website design should be simple enough to allow faster page loads, so that your visitors don’t get impatient.
Use suitable typefaces and font sizes, and structure your website content to make it neat and legible. Also, avoid using pop-up ads and affiliate ads on your website during the marketing campaign, as they can distract the visitor from the main purpose.
Use of social media plugins and buttons, which allow users to share your web content, is another way to boost your marketing efforts. However, avoid constant usage of the sales pitch during the campaign, as it can have a negative impact on the customers. Another thing to avoid during the campaign is frequent usage of “spamming” words such as “free” in your content.
Although it is your business website, your customers and prospects will not want to read any content that is authoritative, telling them what to do. As the idea is to get as many votes as possible, make sure that you respect people’s opinions and avoid branding through your blogs and articles, unless you have a strong position in the online community.