The way companies do business has changed with developments in the technological field. These days every business, big or small, is required to build and maintain its own website. It is a gross misconception that a small business can make do with a static website. It is imperative to find a cost effective and flexible solution for your website design.
Since a website serves the purpose of a marketing tool, it needs to keep evolving in tandem with changes in your marketing strategy. Most people make the mistake of asking web developers to build them a ‘basic five page website’.
Creating a static website with limited content to begin with will eventually end up adding to you long term costs. Since you have to keep your website updated with all the latest information, you need a website that you can expand at will without sacrificing excess resources. Armed with the right technical knowhow and a content management system, you can optimize your website to incorporate SEO strategies.
Being able to control your content rather that your page design is the key asset. Advanced design features can easily be sacrificed for the ability to update your content, embed codes from external sources and add graphical elements like photos and videos. Using template applications and content management systems will enable you to do all that without being an expert on subjects such as HTML and CSS. Remember to optimize you page content by compressing images before you upload and update your page with fresh content. This is especially important for effective search engine optimization marketing.
A flexible website which can be updated with fresh content as and when you like is an asset. Your website needs to be as dynamic as your marketing strategies.