The old adage, “Half of all my advertising is wasted. I just don’t know which half!”, shouldn’t be included in your corporate brochure this year. There are plenty of tools out there to track email, SEO and PPC and even social media.
But since different advertising tactics work for different industries you really need to get your hands dirty and see for yourself. Here is where other marketers expect to be spending their dollars over the next few years:
It has been a rough ride for traditional media over the past few years and it doesn’t look like it will get any easier. Yellow Pages Group took a step in the right direction this morning announcing an agreement with Marchex .