The goal of internet marketing is not just to bring traffic to your site, but to keep customers long enough on it for building a strong relationship. The longer visitors stay on your website, the better your chances of converting them. Which is why, it is a matter of concern if your website’s visitors are leaving soon after they land on it. If you want to reduce your website’s bounce rate, here are a few things you should consider.
Firstly, remember that customers use keywords to find your site, and have certain expectations of what they are going to see on it. So make sure that the keywords used and the actual content of your website are related, to attract the right customers who would be interested in your products and services.
Be sure to keep the landing page simple and uncluttered to prevent your visitors from getting distracted. Use an attractive headline that can both catch their attention and assure that they’re at the right place. Next, ensure to provide them with clear navigation options, so that they find information that can keep them engaged on the site.
Another factor that can compel visitors to leave your site is its speed. If your website’s pages take more than 8 seconds to load, the customers might get impatient and leave. So remove the unnecessary heavy stuff such as videos and flash content from the landing page, and make your site faster to retain your customers. Even if you have to use flash or videos, avoid playing them automatically and allow users to control them.