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Promoted Tweets to Followers – What it Means for Advertisers and Users

By Gordon Fletcher On 25 Aug, 2011 | In: Social Media Marketing | Tags: advertiser, advertisers, benefit, benefits, bold, followers, li evens, marketer, microblogging, monetization, online social networking, promote, promoted, real time web, social media, tweet, tweets, twitter, users, web 2.0, world wide web | 0

Popular microblogging and web traffic marketing platform Twitter recently announced its new ad venture named ‘Promoted Tweets to Followers’. It… Read More

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Ad Rates on Facebook Remain Unchanged Despite Rising Inventory

By Barry Byers On 14 Jul, 2011 | In: PPC Advertising, Social Media Marketing | Tags: ad account, ad rate, ads, advertisers, advertising, advertising network, allay, communication, consta, facebook, increase, increases, inventory, marketing, online social networking, rates, remain, remains, social media, social network advertising, web 2.0, world wide web | 0

With over 714 million users, Facebook is the most popular social network. When the site started offering space for marketers… Read More

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AdWords Offers Credible Benchmarks to Assess the Success of Ad Campaigns

By Barry Byers On 2 Sep, 2011 | In: PPC Advertising | Tags: ad campaigns, advertisers, advertising, adwords, assess, benchmark, benchmarks, business, campaign, credible, display, doubleclick, marketing, mass media, offers, online advertising, spaces, success | 0

Assessing the success of a display campaign has always been a difficult task, regardless of whether a business conducts online… Read More

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