display Archives

Combining Search and Display Media for Optimal Results

By Lisa Byers On 31 Oct, 2011 | In: SEO | Tags: ad exchanges, display, display advertising, integrated marketing plan, paid search, search marketing, supply side platforms | 0

When developing an effective integrated marketing plan, marketers should integrate both search and display media. Close to 50% of marketers… Read More

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Effective Techniques of Display Optimization

By Gordon Fletcher On 7 Dec, 2010 | In: Internet Marketing | Tags: display, Internet Marketing, optimization | 0

To get the e maximum benefit from your web displays, you have to regularly monitor their performance. For a long… Read More

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Remarketing – Are you getting the most out of your PPC campaign?

By Barry Byers On 20 Jul, 2011 | In: PPC Advertising | Tags: advertising, behavioral retargeting, campaign, conversions, display, display advertising, google, hypertext, Internet Marketing, landing page, Lead Generation, marketing, PPC campaign, PPC Campaigns, ppc traffic, remarketing, sales cycle, search advertising, search networking, the most, world wide web | 0

For some time, many marketers have relied on the search network to drive PPC traffic on Google cost-effectively to their… Read More

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AdWords Offers Credible Benchmarks to Assess the Success of Ad Campaigns

By Barry Byers On 2 Sep, 2011 | In: PPC Advertising | Tags: ad campaigns, advertisers, advertising, adwords, assess, benchmark, benchmarks, business, campaign, credible, display, doubleclick, marketing, mass media, offers, online advertising, spaces, success | 0

Assessing the success of a display campaign has always been a difficult task, regardless of whether a business conducts online… Read More

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3 Tips for Effective Display Ads

By Barry Byers On 28 Sep, 2011 | In: PPC Advertising | Tags: ads, advertising, business, click through rate, compensation, compensation methods, direct response, display, display ad, display ads, marketing, marketing campaign, marketing campaigns, online advertising, online marketing campaign, PPC Ad, pricing, response marketing, successful direct, test tips, tips | 0

PPC management is one of the most important aspects of an online marketing campaign. Your PPC ads need to achieve… Read More

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