display advertising Archives

Combining Search and Display Media for Optimal Results

By Lisa Byers On 31 Oct, 2011 | In: SEO | Tags: ad exchanges, display, display advertising, integrated marketing plan, paid search, search marketing, supply side platforms | 0

When developing an effective integrated marketing plan, marketers should integrate both search and display media. Close to 50% of marketers… Read More

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Remarketing – Are you getting the most out of your PPC campaign?

By Barry Byers On 20 Jul, 2011 | In: PPC Advertising | Tags: advertising, behavioral retargeting, campaign, conversions, display, display advertising, google, hypertext, Internet Marketing, landing page, Lead Generation, marketing, PPC campaign, PPC Campaigns, ppc traffic, remarketing, sales cycle, search advertising, search networking, the most, world wide web | 0

For some time, many marketers have relied on the search network to drive PPC traffic on Google cost-effectively to their… Read More

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