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Were You Prepared for the Changes Google Made April 21st?

By Barry Byers On 7 May, 2015 | In: Internet Marketing, Mobile Advertising, SEO, Website Development | Tags: google, mobile, responsive design | 0

One of the important changes that Google made will award better visibility and priority ranking to Web sites that are built mobile friendly with responsive design.… Read More

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Tips to Improve the Quality Score of Your Ads on Google AdWords

By Barry Byers On 15 Jul, 2011 | In: PPC Advertising | Tags: ads, advertising cost, adwords, adwords ads, bidvertiser, click through rate, ensure, google, google adwords, googles, improve, Internet Marketing, landing page, marketing, pay-per-click, quality, quality score, score, world wide web | 0

When Google renders your Adwords ad in search results, it compares your ad with others to give it a quality… Read More

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Online Ad Spend Expected to Cross $50 Billion Mark in the Next 5 Years

By Barry Byers On 20 Jul, 2011 | In: PPC Advertising | Tags: 2015, ads, advertising, banner ads, billion, business, classified advertising, google, hit, human computer interaction, hypertext, increase, internet ads, marketing, online, online ad spend, online ads, online advertise, online advertising, spend, spent, video ad, web banner, world wide web, yahoo | 0

Expenditure on all categories of online ad spend has been increasing and the trend is expected to continue for at… Read More

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Remarketing – Are you getting the most out of your PPC campaign?

By Barry Byers On 20 Jul, 2011 | In: PPC Advertising | Tags: advertising, behavioral retargeting, campaign, conversions, display, display advertising, google, hypertext, Internet Marketing, landing page, Lead Generation, marketing, PPC campaign, PPC Campaigns, ppc traffic, remarketing, sales cycle, search advertising, search networking, the most, world wide web | 0

For some time, many marketers have relied on the search network to drive PPC traffic on Google cost-effectively to their… Read More

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Microsoft Shifts Focus to $12 Billion Display-Ad Market

By Barry Byers On 15 Sep, 2011 | In: PPC Advertising | Tags: ads, aol, capture, captured, computing, display ads, doubleclick, effort, efforts, facebook, google, googles, human computer interaction, hypertext, internet, lost, makes, market, microsoft, microsoft corp., online social networking, prevent, web 2.0, world wide web, yahoo | 0

In the face of increasing competition from the likes of Facebook and Google, Microsoft Corp. is making some serious efforts… Read More

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Stop Competitors from Infringing on Your Company’s Trademarks

By Barry Byers On 19 Jan, 2012 | In: PPC Advertising | Tags: google, PPC management, trademark infringement | 0

Trademark infringement is a serious concern today. If someone adopts a trademark that is confusingly similar to another brand with… Read More

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Personalized Search: A Good Thing or a Bad Thing?

By Barry Byers On 25 May, 2012 | In: Online Marketing, Search Engine Optimization, SEO | Tags: google, personalized search, seo company | 0

Search giants like Bing and Google have been promoting personalized search stating that it offers much better results, but users… Read More

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