online advertising Archives

The Need to Decentralize Your Content

By Barry Byers On 3 Sep, 2011 | In: SEO | Tags: blog, computing, content, content marketing, decentralization, essentials, growth, importance, marketing, measuring, online advertising, Search Engine Optimization, squidoo, web 2.0, web traffic, white papers, world wide web | 0

The content marketing strategy adopted by a majority of companies focuses on the content owned by the firm. This includes… Read More

0 Shares

Online Ad Spending Surpasses All Other Advertising Media

By Barry Byers On 6 Jan, 2011 | In: Internet Marketing | Tags: Internet Marketing, online advertising | 0

Ad spending on online media reached the record figure of $25.8 billion in the year 2010 surpassing all the other… Read More

0 Shares

User Reactions to Targeted Advertising

By Barry Byers On 13 Jan, 2011 | In: Internet Marketing | Tags: Internet Marketing, online advertising | 0

Targeted advertising and personalized recommendation have become very important in the online advertising industry. After the initial hype that online… Read More

0 Shares

Why Digital Advertising Still Lags Behind

By Gordon Fletcher On 10 Feb, 2011 | In: Internet Marketing | Tags: advertising, Internet Marketing, online advertising | 0

A recent survey conducted by software company, STRATA, in the last quarter of 2010, television still holds the number one… Read More

0 Shares

Do You Have a Clear Picture of Your Online Reach?

By Barry Byers On 18 May, 2011 | In: PPC Advertising | Tags: online advertising, Online Marketing, PPC management | 0

Having a clear picture of one’s reach is essential for effective PPC management. You can encourage conversions or increase brand… Read More

0 Shares

Online Ad Spend Expected to Cross $50 Billion Mark in the Next 5 Years

By Barry Byers On 20 Jul, 2011 | In: PPC Advertising | Tags: 2015, ads, advertising, banner ads, billion, business, classified advertising, google, hit, human computer interaction, hypertext, increase, internet ads, marketing, online, online ad spend, online ads, online advertise, online advertising, spend, spent, video ad, web banner, world wide web, yahoo | 0

Expenditure on all categories of online ad spend has been increasing and the trend is expected to continue for at… Read More

0 Shares

AdWords Offers Credible Benchmarks to Assess the Success of Ad Campaigns

By Barry Byers On 2 Sep, 2011 | In: PPC Advertising | Tags: ad campaigns, advertisers, advertising, adwords, assess, benchmark, benchmarks, business, campaign, credible, display, doubleclick, marketing, mass media, offers, online advertising, spaces, success | 0

Assessing the success of a display campaign has always been a difficult task, regardless of whether a business conducts online… Read More

0 Shares

How to Ensure the Success of Your PPC Campaign

By Barry Byers On 14 Sep, 2011 | In: PPC Advertising | Tags: business, campaign, common mistakes, compensation, effective, effort, Internet Marketing, keyword, keyword optimization, launch, launching, Lead Generation, marketing, marketing your product, mistake, online advertising, pay-per-click, PPC campaign, PPC Campaigns, PPC management, pricing, products/services, Search Engine Optimization, successful | 0

In the world of online advertising, pay-per-click is the most commonly used model. A majority of marketers prefer this model… Read More

0 Shares

3 Tips for Effective Display Ads

By Barry Byers On 28 Sep, 2011 | In: PPC Advertising | Tags: ads, advertising, business, click through rate, compensation, compensation methods, direct response, display, display ad, display ads, marketing, marketing campaign, marketing campaigns, online advertising, online marketing campaign, PPC Ad, pricing, response marketing, successful direct, test tips, tips | 0

PPC management is one of the most important aspects of an online marketing campaign. Your PPC ads need to achieve… Read More

0 Shares