paid search Archives

Combining Search and Display Media for Optimal Results

By Lisa Byers On 31 Oct, 2011 | In: SEO | Tags: ad exchanges, display, display advertising, integrated marketing plan, paid search, search marketing, supply side platforms | 0

When developing an effective integrated marketing plan, marketers should integrate both search and display media. Close to 50% of marketers… Read More

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Four Ideas to Test Ad Text Display URL

By Barry Byers On 2 Feb, 2011 | In: PPC Advertising | Tags: Internet Marketing, paid search, search ads | 0

Continuous testing is essential for successful paid search and one of the ad text elements you can play with is… Read More

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Combine Email Marketing and Paid Search to Increase Online Sales

By Barry Byers On 10 Mar, 2011 | In: Email Marketing, PPC Advertising | Tags: Email Marketing, Internet Marketing, paid search, PPC Ad | 0

You can use the organic SEO techniques, email marketing or paid search channels like PPC advertisements, banner ads etc to… Read More

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Combining Search and Display Media for Optimal Results

Four Ideas to Test Ad Text Display URL

Combine Email Marketing and Paid Search to Increase Online Sales

Social Activity Ads Outshine Rich Media and Banner Ads