The data provided by your website analytics can be very useful to improve the returns of your SEO SEM marketing efforts. But many marketers are unaware of how to make use of this data to get the most out of their efforts. Here are some tips to help you integrate your analytics data into your routine online marketing efforts for better results.
Make use of landing page analytics to boost your conversions
Conversion rate is a metric that is always on the minds of internet marketers. Your landing page analytics data can help you improve your conversion rates. The most important metrics include the number of landing page views and the number of form submissions. If the number of views is less than anticipated, you need to improve your offer, but if your form submission rates are low in spite of good number of landing page views, it indicates that you need to optimize the landing pages.
Monitor your brand mention on social media and blogs
Regardless of whether or not you are active socially, monitoring social media and blogs for your brand mention is necessary. This will provide helpful information regarding the positives and negatives of your products/services, as perceived by your customers. You can make use of the plus points in your marketing messages and work on improving the negatives. This is also essential to ensure that you are able to take immediate damage control measures in case an unsatisfied customer is commenting negatively about your company.
Determine how people are finding your brand in search engines
Information regarding how your brand is being found through organic search is the best way to assess the success of your SEO strategies. This will also help you decide which keywords to target for higher search ranking.