So you want to start blogging. Great idea! Pull out a pen & a piece of paper and start…wait a minute. This is the 21st Century, scrap that. Grab your computer, open a fresh Word document and get ready to type a mile a minute.
First, choose a topic that you are knowledgeable on. Then it’s time to write as much as you can within your given word constraints. Once this is done, it is time to Search Engine Optimize (SEO) your blog post. Here are a few key points to consider when writing your blog for the purposes of SEO.
- Make sure the title contains keywords. This is the first part of your blog that Google’s search engine spiders are going to crawl, as the first words are usually the most important—according to Google. If there are proper keywords in the title, then Google will rank your blog higher. Only focus on one or two keywords in the title. Write another blog post with another keyword.
- Link your post to your past blog posts using internal links. Select terms within the body of your blog that you could use as hyperlinks back to other related topics. This will aid in showing the Google search engine spiders that there is value in your blog through links.
- Incorporate appropriate tags in the tag section of the blog post. Many blog platforms enable you to insert tag words that aid humans and Google search engine spiders in locating your blog, when the tag words are searched.
- Submit your blog to directories. It is important to directly submit your blog to different directories. In this way, your blog will be grouped with other related blogs and also have a better chance of ranking on Google. Humans will be able to search certain categories and your blog will show up when the human is looking for articles in your field.