Success of social media marketing depends on efficient social media management and some handy tools can be a great help in this.
Sprout Social
SproutSocial enables you to manage many social channels from one location. This tool is available in professional and business versions at $9.99 and $49.9 per month respectively. With SproutSocial professional, you can manage a maximum of five networks. It enables you to search, cross-post and monitor Facebook pages, Twitter and LinkedIn. With SproutSocial business, you can manage up to 10 different networks. The business version offers added benefits like advanced tracking data, geotargeting, ability to form offers or specials, additional metrics as well as Yelp and Foursquare support.
Involver
Involver comes in four different packages. The basic package is free while the professional, business and enterprise packages cost $99, $549 and $2,749 per month respectively. The basic package includes tools like Twitter, YouTube, Flickr, RSS Feed and more. You can add any two of these to your Facebook page. The subsequent packages offer more tools, for instance analytics, tech support, and ability to publish text, images, audio and video across numerous channels. An account manager is provided for users of business and enterprise packages.
TweetDeck
This is an old but popular social media management tool. TweetDeck enables you to update your Googlebuzz, MySpace, Foursquare and LinkedIn accounts along with management of Twitter and Facebook accounts. It also enables you to watch YouTube videos, share pictures on Flickr and do much more.
Ping.fm
This tool provides users the easiest possible way to post on various social networks together. Ping allows you to integrate posting on networks like Facebook, Twitter, Tumblr, MySpace, LinkedIn, Blogger, Bebo and more.