Using the right tools can play a very important role when you are looking to make your website more effective and successful. Opinions may vary on this one, but here are some of the best web applications that you can use for optimizing your website and for more effective internet marketing.
Google Analytics
Google Analytics is one of the best web applications for monitoring your website. It will also help analyze your web traffic data and create more focused and effective ads, which will lead to an increase in your website conversion rates.
Google Website Optimizer
Google Website Optimizer is an easy to use and free web application for testing and optimization of your site, especially for conversion rates. Conversion rates are what ultimately matter most and Google Website Optimizer is a great tool for adjusting your site’s content as well as design for better conversion.
Google Webmaster Tools
Google Website Tools is a must have for every website. It gives you insights into how Googlebot views your website and the links to your site, along with a wide range of other useful information. It can be very useful for making improvements to your site in order to achieve a higher search ranking.
MailChimp
MailChimp is a useful tool for easy and effective email marketing. What makes it great is the detailed analytics that it provides, as well as integration with social media.
KISSmetrics
All the websites that require users to go through multiple steps will find KISSmetrics very useful. It allows flexible custom data and focuses on people. With KISSmetrics funnels, conversions are easy to track and you can see where your website needs improvement.
Whether you carry out internet marketing on your own or take help of a SEO company, use these tools to give a boost to your online business.