Urgent Requirement for SEO/SEM Expert to Manage all Search Engine optimization
JOB OVERVIEW
Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
Manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI
Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
Communication to team and management on project development, timelines, and results
Research and analyze competitor advertising links
Perform ongoing keyword discovery, expansion and optimization
Work with editorial and marketing teams to drive SEO in content creation and content programming
PROFESSIONAL COMPETENCIES
Passion for SEO and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
High levels of integrity, autonomy, and self-motivation
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in SEO and SEM
PROFESSIONAL SKILLS AND QUALIFICATIONS
3-6 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Demonstrated experience in data analysis